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SALES & BUSINESS MATERIALS

Brochures and sales packs that make your services easier to understand.

Clear, professional brochures, capability documents, proposals and sales packs for UK service businesses. We turn your information into practical, client-facing materials you can confidently share before, during and after a conversation.

Written and designed around your offer. Final scope and price agreed before work begins.

Illustrative Client Mark Studio-branded business brochures, sales pack, company profile and presentation materials on a professional desk

WHAT WE CREATE

Practical business documents for the moments that matter.

If your offer is difficult to explain, inconsistent across documents or hard for buyers to share internally, a focused business asset can help. The format depends on your audience and what you want them to understand or do next.

01 · BROCHURES

Business brochures

A clear introduction to your services, audiences, approach and next steps — useful when someone needs an overview they can keep or pass on.

02 · SALES MATERIALS

Sales and client packs

Organised information for buyer conversations, follow-ups and internal decision-makers, including service options and engagement routes.

03 · CAPABILITIES

Capability documents

A concise explanation of what your business does, who it works with and how to engage — without forcing prospects to piece everything together.

04 · GUIDES

Service and pricing guides

Helpful guides that set out packages, inclusions and next steps, with information structured so buyers can compare options more easily.

05 · PROPOSALS

Proposal documents

Thoughtfully laid-out proposals that present an agreed scope, intended work and next steps in a professional, readable format.

06 · UPDATES

Refreshing existing assets

Bring an outdated or inconsistent document into line with your current services, wording and visual style.

HOW IT WORKS

From scattered information to something ready to share.

You don't need to arrive with a polished document. We'll agree what the asset needs to achieve, who will read it and which information it should contain before designing the final material.

  • Start with the purpose. Who is reading it, and what do they need to understand?
  • Gather the content. Existing website copy, notes, brochures and brand materials can provide a useful starting point.
  • Agree the scope. Confirm the format, content, price and delivery requirements before work starts.
  • Write and design. Structure the message and visuals around the reader's needs.
  • Prepare for use. Produce the agreed finished asset for sharing with prospects and clients.

CLEAR STARTING PRICES

Know the starting point before you commission.

Every business and document is different. We'll agree a clear project scope and exact price before work begins.

View all CMS pricing options →

BUSINESS ASSET BUILD

From £300

For a brochure, guide or sales pack, written and designed, typically up to 6–10 pages depending on the agreed scope.

Smaller one-off assets: quick assets start from £150. For an asset plus a simple supporting digital page, packages start from £500.

Ask about your project →

EXAMPLE BUSINESS MATERIALS

Three very different businesses. Three different ways to present an offer.

A capability statement, a training brochure and a proposal pack each have a different job. These examples show how the design and information can be shaped to suit the audience.

Alderwick Advisory fictional capability statement, shown with front cover and inside page

01 · CAPABILITY STATEMENT

Alderwick Advisory

A clear, practical overview for a consultancy: who they help, what they offer and how they work. Clean typography and a structured layout make the essentials easy to scan.

Fictional design concept
ThrivePoint Learning fictional leadership and people development brochure open on a table

02 · SERVICE BROCHURE

ThrivePoint Learning

A warmer, people-focused brochure that introduces leadership workshops and learning programmes in approachable, easy-to-follow sections.

Fictional design concept
Morrowbridge Consulting fictional operations consulting proposal, including scope and timeline pages

03 · BUSINESS PROPOSAL

Morrowbridge Consulting

A more formal proposal layout, showing how an engagement can be explained through a summary, stages of work and proposed next steps.

Fictional design concept

Illustrative CMS concept work. All three business names, identities and pictured documents are fictional, created solely to show possible design approaches. They are not client commissions; any figures or outcomes shown within the imagery are illustrative rather than verified claims.

COMMON QUESTIONS

A few things you might be wondering.

Can you work with content I already have?

Yes. Existing notes, website copy, brochures and brand materials can provide a starting point. We'll discuss what needs keeping, clarifying or rewriting.

What if I'm not sure whether I need a brochure or a sales pack?

Tell us what the material needs to achieve and who will use it. We can agree the most practical format as part of scoping the work.

How much will a project cost?

Our Business Asset Build starts from £300, while smaller Quick Assets start from £150. The exact price depends on the content, length, format and agreed requirements.

Are the examples from real clients?

No. The Alderwick, ThrivePoint and Morrowbridge examples are fictional concepts made to demonstrate different design approaches, rather than real client commissions.

READY TO TALK?

Let's make your offer easier to explain and share.

Tell me a little about your business, who the document is for and what you're currently using. We can work out a suitable next step.

One clear project, from discussion to finished asset.

Focused on UK service businesses, with a personal approach and a scope agreed before any paid work starts.